Made to be played, not studied.
We make things that bring a Muslim household into the same room — two people or five — and that nobody has to be talked into.
For a long time, a game made for Muslims meant a quiz. Well meant, built to teach, and quietly left in the cupboard.
We wanted the other thing. Something good enough that you reach for it on an ordinary evening, and the deen is in it the way it is in the rest of the house — present, without standing at the front of the room.
That is a design problem rather than a market one. A game does not become Islamic by adding a quiz to it, and it does not stop being Islamic by being genuinely good.
Whoever is at the table.
Some nights that is the two of you. Some nights it is everybody, and the youngest one is losing. We are building for both, and for the years in between when a household changes shape.
Three things, and we do not bend them.
Fun is the requirement.
Not the reward for getting through the lesson. If a thing is not good enough to want on a normal evening, it does not ship. Nothing we make should have to be endured for its own good.
The deen sits inside it.
Woven through the thing rather than printed on top of it. It should feel like a Muslim home feels — faith in everything, announced by almost nothing.
Made for the room.
Everything we make needs another person in it. Not a thing you do by yourself while other people are nearby — a reason for the people in a house to sit down facing each other.
Games, mostly. Not only games.
We started with cards because cards are the shortest distance between two people and a conversation. It will not stop there.
One Step Closer
A card game for Muslim couples. Three hundred and sixty-five nights, one card at a time, with a free companion app that keeps the year.
See it